Discovery Questionnaire - Salon Collective

Welcome to Stage 01 of your branding project! This is the first step of the R&D process.
This Discovery Questionnaire will be a valuable starting point in creating the your new visual identity system.
Brand design is a collaborative process — your input is vital! The more info you’re able to provide here, the stronger foundation we’ll have for translating your brand vision into your brand visuals.

Please fill out the form below as thoroughly as you’re able.
(it’s okay if you don’t have answers to everything right now!)

Your Name and Brand

CAN YOU GIVE A SHORT SUMMARY OF YOUR BUSINESS?:

DO YOU HAVE A TAGLINE?: (If so, please provide it below)

IF YOU HAD TO CHOOSE 3 WORDS TO DESCRIBE YOUR BRAND, WHAT WOULD THEY BE?:

WHO IS YOUR IDEAL CLIENT?: (Age, gender, values, beliefs, location etc. - Get as specific as you'd like!)

WHAT DO THEY DO FOR A LIVING? WHAT IS THEIR INCOME LIKE?:

WHAT PROBLEMS ARE YOUR DREAM CLIENTS FACING?:

WHAT WILL THESE PEOPLE BE DRAWN TO IN YOUR BUSINESS?:

GIVE A FEW EXAMPLES OF SIMILAR BUSINESSES:

WHAT SETS YOU APART FROM YOUR COMPETITORS?:

NAME TWO OR THREE BRANDS THAT YOU LOVE.

WHAT IS A "DREAM GOAL" FOR THE BRAND?

DO YOU HAVE ANY IMAGERY IDEAS FOR YOUR BRANDING?:

DO YOU HAVE COLOR PREFERENCES?

ANY ELEMENTS YOU'D LIKE TO AVOID? - color, imagery, etc.

ANY ADDITIONAL NOTES?

Thank You! If you think of anything you'd like to add later, feel free to email me anytime!

Branding Questionnaire - Salon Collective

Discovery Questionnaire - Salon Collective