Discovery Questionnaire

Welcome to Phase 001 of your branding project!
This Discovery Questionnaire will be a valuable starting point in creating the your new visual identity system.

Please fill out the form below as thoroughly as you’re able.
(it’s okay if you don’t have answers to everything right now!)

Your Name and Brand

CAN YOU GIVE A SHORT SUMMARY OF YOUR BUSINESS?:

DO YOU HAVE A TAGLINE?: (If so, please provide it below)

IF YOU HAD TO CHOOSE 3 WORDS TO DESCRIBE YOUR BRAND, WHAT WOULD THEY BE?:

WHO IS YOUR DREAM CLIENT?: (Age, gender, values, beliefs, location etc. - Get as specific as you'd like!)

WHAT DO THEY DO FOR A LIVING? WHAT IS THEIR INCOME LIKE?:

WHAT PROBLEMS ARE YOUR DREAM CLIENTS FACING?:

WHAT WILL THESE PEOPLE BE DRAWN TO IN YOUR BUSINESS?:

GIVE A FEW EXAMPLES OF SIMILAR BUSINESSES:

WHAT SETS YOU APART FROM YOUR COMPETITORS?:

NAME TWO OR THREE BRANDS THAT YOU LOVE.

WHAT IS A "DREAM GOAL" FOR THE BRAND?

DO YOU HAVE ANY IMAGERY IDEAS FOR YOUR BRANDING?:

DO YOU HAVE COLOR PREFERENCES?

ANY ELEMENTS YOU'D LIKE TO AVOID? - color, imagery, etc.

ANY ADDITIONAL NOTES?

Branding Questionnaire

Discovery Questionnaire